
- “The change in our sales guys is great. They’ve had fun, but they are also thinking outside the box in a completely new way”.
Senior sales manager.
Dates: 15 October, 2010.
Location: The Centre Club,
123 South Westshore Blvd, Tampa, Florida 33609.
On-line credit-card registration below. Checks accepted.
Half day. Includes breakfast and mid-morning refreshments and snacks in luxury surroundings. Free parking. Participants may stay for Centre Club buffet lunch ($15).
Start. Registration 8.15. Course starts 8.30 a.m. End. 12.30. p.m.
Cost: $99 Discount: $10 for early registration (5 business days).
Contact details, terms and conditions.
Suitable for: Sales, professionals, executives, managers, HR, specialists, purchasing, diversity personnel, project leaders and those who work with partners across distances, regional, international or merger situations. Suitable for US-mainstream cultured business-people, who want to work with diverse teams and customers, and to multi-cultural and diverse business-people.
Participants will be able to:
1.See the world from the buyer/customer’s perspective, and how this shapes customers’ interests, information needs and the process of customer relationship management.
2. Understand and explain six of the most important, invisible factors of culture that affect sales and customer service results. Culture applies to national-ethnic, corporate, generational, regional, gender and other types of culture.
3. Measure and understand the gaps between their own “home” national, business or occupational culture, and the customer’s culture, on each factor. They will understand the implications of this for sales (prospecting to closing) and customer retention.
4. Recognize why different customers behave as they do, and respond accordingly.
5. Build a toolbox cultural tools for prospecting, qualifying customers and actually selling.
6. Be able to apply cultural tools within a multi-cultural team, as well as with external customers.
7. Be equipped for specific sales and business challenges, for sales and customer service, in a global and diverse business world.
Why CPS’s interactive, accelerated workshop approach?
No one learns from “talk and chalk” or “Death by PowerPoint.” Learning is interactive and collaborative, fun and engaging… or it doesn’t happen.
Sales is about seeing the customer.
Custom versions of the program are available. In a custom version, CPS will visit your company, free of charge, and assess your challenges. The workshop will be customized around your specific problems or issues. Each exercise or case study will apply to your existing organizational issues, so that your participants make real progress towards using their cultural tools, as a group, on their own specific challenges.



