Joe Wessel of Pepin and Glynis Ross-Munro of CPS saw eye-to-eye on training from the start. Training isn’t telling, and it is always customized to deliver specific business results.
Joe requested a short program from CPS, built on these principles. The sales team (Jamie, Rick and Craig) helped out with the front-end analysis, and the rest of the team added information as the workshops progressed.
The program ended with each sales team giving a graduation presentation. They chose areas where they saw opportunities to grow their knowledge and develop innovative ideas.
Jamie organizes the slides
Each team gave a 
presentation, often with tastings, hand-outs, displays and other graphics.
The standard was fantastic. The judges (Joe, Woody, Jamie and Troy) were repeatedly impressed beyond all expectation. Glynis was ecstatic.
The teams reported that they had enjoyed the process, become closer as teams, and learned an immense amount, mainly through their own efforts.
They are mastering the complexity of their product range, and then guiding each customer to benefit from their knowledge, as they grow as business experts and partners: the sales gurus of the 21st century.
Al and the Witbier expertsThe Rolling Rock "Under Sold Products" Team
The photographer couldn't wait for the whole team - or the cider.
An amazing soup and then THIS apple dessert - and the cider!
Craft beer explained...
Gary's team explain old and new beer
