Every learning group is different. They have their own strengths, challenges, vocabulary, culture, industry issues, and knowledge gaps.
People are busy. Learning groups get bored and annoyed by generic, one-size-fits-all material that they already know. They want to tackle the problems that worry them. They want the specific material that they don’t know (especially the stuff that they they didn’t know that they didn’t know).
As access to information explodes, the only way to deliver this is to investigate learning needs before training. The training consultant’s job is to tailor content tightly to the needs of the learners, then make it interactive and engaging, as well as relevant.
Think of it as decluttering: Custom training is like having a personal shopper who has already been through an Outlet Mall and waded into the sea of clutter, hoping to find the few items you really need. With custom training, the instructional consultant has already identified your needs, waded through the sea, and displayed the most relevant items in the most inviting manner possible. S/he then accompanies you as you examine them, test them, and make your purchases.
Generic training is like going to Walmart.
